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I、Foundation Courses
 

The foundation courses are aimed at providing basic knowledge in the field of communication and cultivating research concept and capacity as a basis for further exploring individual topics.		  

1. Introduction to Graduate School（Required courses）
2. Mass Communication Theories（Required courses）
3. Research Methods in Communication（Required courses）
4. Communication Statistics & Quantitative Analysis
5. Methology and Qualitative Research
6. Special Topics in Mass Communication-Course in English(pre-seminar)
7.Seminar on International Communication: Digital Communication Trends and Policy - Course in English

II、Speech Communication and Cultural Studies 
 

These courses are aimed at exploring the nature, representation and function of language symbols in the process of communication, in order to enhance a scholar’s awareness and sensation of language symbols and facilitate the ability to analysis the culture phenomena, and in turn to explore the culture meaning and political practice of language symbols.

  

1. Theories of Rhetoric 
2. Methods of Rhetorical Criticism 
3. Rhetorical Criticism of Social Movements
4. Non-Mainstream Journalism 
5. Seminar on War News 
6. Critical Theory Cultural Studies & Communication 
7. The Special Topics to International Communication 
8. Film and Gender Studies
9. Film Aesthetics and Cultural Theories

III、Public Communications 
 

These courses belong to the domain of applied communication, and are aimed at exploring the practical aspects of communication and the related issues of communication and management in different fields and organizations.

  

1. Seminar in Public and Crisis Management 
2. Political Communication 
3. Political Advertising Research 
4. Marketing Strategy 
5. Services Marketing 
6. Brand Management 
7. Theories of Mass Media Organizations and Management 
8. Advanced Television Problems 
9. Advertising Theory and Researh
10. Seminar on Advertising Psychology 
11. The Media and Public Opinion
12. Seminar on Health Communication and Marketing

IV、Communication Technology and Media Industry 
 

These courses are aimed at exploring current developments in communication technology and their socio-cultural impacts, as well as the various interconnected aspects and elements of the media industry, in order to provide an overall understanding of the contemporary media environment.  		  

1. Media Consumption and Audience Studies 
2. Media Economics and Industries 
3. The digital media industry 
4. Communiction Technology & Movie Business 
5. Internet journalism
6. Computer Mediated Communication 
7. Organizational Communication
8. Data Visualization
9.Internet Marketing Research
10.Seminar on the culture creative industries
 

 Course Syllabus

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